Sachin Tendulkar Net Worth 2026: Salary, Brands, & Businesses

Did you know Sachin Tendulkar net worth? He is an iconic cricketer who endorsed over 100 brands throughout his career and turned out to be the richest in the world.

In this article, I will provide you with a comprehensive analysis of Sachin Tendulkar net worth in rupees. How much the god of cricket earned from his salary, business ventures, and brand endorsements.

I will also answer whether Sachin Tendulkar is richer than Virat Kohli, who is considered the King of the modern cricket world. Let’s begin the article.

Sachin Tendulkar Net Worth (USD & Rupees)

As of 2026, Sachin Tendulkar net worth is estimated to be ₹1,411 crore ($170+ million). His major income derives from cricket, brand endorsements, business ventures, and media engagements. Even post-retirement, Tendulkar maintains a strong financial presence as he is the iconic athletic figure with legacy agreements.

Sachin Tendulkar net worth in USD is over $170 million, and in Indian Rupees, that is more than ₹1,411 crore—making him the richest cricketer in the world.

Although he retired from cricket in November 2013, his financial success persists, powered by his enduring brand appeal and smart investment choices.

How Does Sachin Tendulkar Make Money

Sachin earns ₹70-80 crore annually from brand endorsements, IPL mentorship, BCCI pension, businesses, and others. Legacy sponsorships, ambassador roles, digital licensing agreements, and long-term contracts all benefit him financially. Here is a detailed look at his annual revenue streams:

Sachin Tendulkar Net Worth: Estimated Earnings Per Year

Source	Estimated Income (Annual)
Brand Endorsements	₹40–45 crore
Business Ventures	₹20–25 crore
Media Appearances & IPs	₹10–12 crore
Investments & Asset Growth	₹8–10 crore
Total	₹70-80 crore

Brand Promotions

Sachin remains a reliable figure for numerous established brands. He maintains enduring collaborations with multiple companies and continues to feature in campaigns throughout India. Some of the Major Brands Endorsed are –

MRF Tyres (historic deal)
Adidas
Luminous Power
BMW India
Coca-Cola (was a 100+ crore deal)
Boost (his earliest known endorsement)
Apollo Tyres

What makes Sachin a credible brand face is his “no” to tobacco and liquor products. One of the famous incidents was in 2010, when the UB Group allegedly proposed Rs 20 crore to endorse its products but the Master Blaster turned down the offer. Subsequently, the Maharashtra Government acknowledged his contributions with public commendation.

Business Ventures

Throughout his career, Sachin has made many smart investments that have eventually paid off. His wide range of businesses, including fashion, technology, sports franchises, and gaming startups, has a big effect on his net worth.

TEN x YOU: Sachin’s premium sportswear and activewear label.
Smaaash Entertainment: Investor in immersive gaming and VR experience centers.
Spinny: Strategic partner in a leading tech-enabled used-car marketplace.
True Blue: Co-creator of a contemporary menswear and fashion brand.
100MB/JetSynthesys: Collaborator in cricket-focused digital gaming and fan apps.
Kerala Blasters FC: Co-owner of the popular Indian Super League football club.

Media Appearances and Public IPs

Sachin Tendulkar remains one of India’s most visible icons, appearing in memorable campaigns such as Boost’s “secret of my energy,” MRF’s endurance ads, and Adidas’ “Nothing Is Impossible” series. His consistent presence in commercials, interviews, and digital content keeps him firmly established as one of the country’s most trusted and recognizable public personalities.

Investments and Asset Growth

In 2007, Sachin Tendulkar acquired a 6,000 sq. ft. sea-facing villa in Bandra for ₹39 crore, marking a significant investment in his life. In 2018, he further enhanced his property portfolio by investing ₹7.15 crore in a 1,600 sq. ft. luxury apartment at Rustomjee Seasons, located in the prestigious Bandra-Kurla Complex (BKC).

Net Worth of Sachin Tendulkar – Year on Year

Year	Estimated Net Worth
Sachin Tendulkar net worth in 2005	₹100 crore
Sachin Tendulkar net worth in 2010	₹250 crore
Sachin Tendulkar net worth in 2015	₹500 crore
Sachin Tendulkar net worth in 2020	₹950 crore
Sachin Tendulkar net worth in 2023	₹1,200 crore
Sachin Tendulkar net worth in 2025	₹1,411 crore

Who is Richer, Sachin or Virat?

Sachin Tendulkar is slightly richer than Virat Kohli, with a net worth of ₹1,411 crore (over $170 million) in 2026. In comparison, Virat Kohli’s net worth is around ₹1,050 crore ($125 million). Kohli earns more annually with over ₹270 crore coming from cricket, endorsements, and business ventures. Sachin is richer due to his long cricketing career, legacy brand deals, and strategic investments.

Who is India’s No. 1 richest cricketer?

Sachin Tendulkar, the God of Cricket, is the no.1 richest cricketer in India with a net worth of over INR 1411 crore. He is followed by MS Dhoni (INR 1,054 crore) and Virat Kohli (INR 1,040 crore). Their wealth is mainly contributed to by match fees, advertisements, business ventures, and investments.